Image

Examples

% of Resident & Non-resident Travelers

% of Idaho Residents

% of Non-residents

Positive Attributes

Great, wonderful, awesome, beautiful

65

65

65

Poor Roads

Bad roads, poor conditions

6

9

5

Neutral Comments

Average, alright, don’t know, haven’t been there

6

5

7

Natural Attributes

Climate, sagebrush, fires, bare, desolate, potato fields, boring, flat

5

3

6

Good Roads

Good to travel on, good conditions

3

2

4

Scenery

Scenic comments

3

4

2

Other

Comments not related to image

3

3

3

Natural Features

Mountains, lakes, rivers, deserts, landforms

2

2

2

Comparisons within State

Compare within the state, i.e. north/south, different cities/towns

2

3

2

Green Comments

Clear cutting, forest power, wilderness conservation.

2

<1

2

Travel Comments

Love to travel here, great traveling distance

2

2

2

Outdoor Recreation

Camping, hunting, skiing, fishing, etc.

1

2

1

Comparisons/State

Comparisons with other states

1

1

2

Political/Economics

Taxes, speed limits, police, government

1

1

1

Population/Tourist

Too many people, too many tourists, too much traffic

1

2

<1

Live Comments

Lived her for number of years, all our family is here

1

2

<1

Negative Comments

Hate it, bad, no good, awful

1

1

1

Statewide: Reasons why motorists traveled a particular route (n = 14,322)

Reasons

Examples

Year-round^a

Short route

Fastest, most direct, shorter than others

47%

Only way

Have no choice, only road

28%

Road conditions

Good road, favorite, speed limits, detours, not busy, avoid bad weather, other roads bad, accessibility

8%

Convenience

Close by, know it, easy, familiar

7%

Curiosity

Never visited before, first time to the area, to see it, see something new/different

2%

Scenic route

Nice drive, pleasant

2%

Visiting friends and relatives

Weddings, funerals, see friends

1%

To recreate

To have fun, pursue hobbies, play

1%

On the way to property

Going home, goes to condo, check on property

1%

Nearby natural features

Nearby lakes, rivers, wildlife, like it, beauty, scenic

1%

Recommendations

Read about it, recommended in book, saw advertisement, looked in internet, advice from friend

1%

To get to an Idaho destination

To get to an area, town, place, city in Idaho

1%

^a No differences were found between seasons or travel regions

Statewide: Most helpful type of Idaho travel information (n = 2429)

Information Type

Examples

Year-round^a

Maps

Atlas, gazetteer, state maps, USFS and BLM maps

77%

Printed media

Free brochures, guide books, AAA booklets, motel book, newspaper, flyer

14%

Roadside facilities

Rest areas, stores, gas stations, informational signs, campgrounds, visitor centers

7%

Computer

Internet, CD Rom, Online maps, GPS unit,

3%

Word of mouth

Talking with friends, relatives, strangers, live here

2%

Radio / audio

Radio station, weather report, guides on tape

1%

Television

Videos, travel features, weather channel

1%

Government and private organizations

USFS, Department of Commerce, highway department, chamber of commerce, work

1%

Telephone

Making toll free calls, calling for road or weather conditions, telephone book

<1%

^a No differences were found between seasons

Statewide: Sources of Idaho travel information (n = 2009)

Source

Example

Total

Spring

Summer

Fall

Winter

Roadside facilities

Rest areas, visitor centers, stores, gas stations, informational signs, campgrounds, visitor centers

29%

31%

27%

28%

33%

Travel clubs

AAA, American Motor Association, Good Sam club,

26%

20%

32%

34%

11%

Private organization

Hotel, motel, resort, book store, car rental, auto insurance agency

17%

21%

16%

12%

19%

Government and non-profit organizations

USFS, Department of Commerce, highway department, chamber of commerce

7%

5%

6%

7%

16%

Computer

Internet, CD Rom, Online maps, GPS unit,

6%

8%

7%

5%

5%

Non-specific location in Idaho

Information from a city, town, or area in Idaho

4%

4%

6%

2%

3%

Non-specific location outside Idaho

Information from a city, town, or area outside of Idaho

4%

3%

4%

5%

9%

Friend or relative

Father, Uncle

2%

2%

1%

5%

1%

Radio / audio

Radio station, weather report, guides on tape

1%

3%

0%

1%

1%

Telephone

Making toll free calls, calling for road or weather conditions, telephone book

1%

1%

0%

0%

0%

Television

Videos, travel features, weather channel

1%

3%

0%

0%

1%

Work related

Convention, workshop, supervisor

1%

1%

1%

1%

0%

Other

Always had it, don’t know, had it before this trip

1%

1%

1%

1%

1%

Printed media

Free brochures, guide books, AAA booklets, motel book, newspaper, flyer

0%

1%

1%

0%

0%