Region Specific Questions Familiarity with the region by resident and nonresident business and pleasure travelers - All Seasons Familiarity with the region by travel pattern of resident and nonresident business and pleasure travelers - All Seasons Activities of travelers during the previous season (Spring, Summer, Fall, and Winter) What kinds of things do you do for fun in and around Boise (Motorists traveling to Boise for business)? Image of Boise as a summer tourism destination Image of Boise as a fall tourism destination

 

What kinds of things do you do for fun in and around Boise?	Definition	Spring	Summer	Fall
Community-based entertainment	Nightlife, dining out, dancing, bars, movies	58%	19%	25%
Community-based recreation	Visiting community parks, playgrounds, rollerblading	4%	27%	52%
Organized sports events	Participate in event, got to see an even	2%	0%	16%
General leisure	Have fun, relax, enjoy	13%	8%	0%
Shopping	Purchase clothing	1%	3%	0%
Visiting friends and relatives	Visit friends, stay with family	1%	2%	4%
Don’t do anything	Don’t have time, leave when done	21%	41%	3%

Image of Boise as a summer tourism destination (Business and pleasure travelers surveyed in Region 3) [Top Of Page] 

 

Image	Examples	% of Resident & Non-resident Travelers	% of Idaho Residents	% of Non-residents
Poor Roads	Bad roads, poor conditions, Highway 95	1%	0%	1%
Outdoor Recreation	Camping, hunting, skiing, fishing, etc.	1%	<1%	1%
Comparisons within State	Compare within the state, i.e. north/south, different cities/towns	1%	1%	1%
Positive Attributes	Great, wonderful, awesome, beautiful	20%	25%	18%
Population/Tourist	Too many people, too many tourists, too much traffic	6%	9%	4%
Natural Attributes/Native to Idaho	Climate, sagebrush, fires, bare, desolate, potato fields, boring, flat	3%	3%	3%
Travel Comments	Love to travel here, great traveling distance	1%	0%	1%
Live Comments	Lived her for number of years, all our family is here	1%	3%	0%
Negative Comments	Hate it, bad, no good, awful	17%	25%	12%
Variety/Opportunities	Diverse, variety, opportunity, growing, expanding	2%	4%	1%
Neutral Comments	Average, alright, don’t know, haven’t been there	48%	27%	61%
A Lot to See/Do	A lot to see, lots of things to do, activities	3%	8%	0%
People who love Idaho and don’t want tourists here	Keep tourists out of Idaho, Don’t advertise so people will stay out	<1%	1%	<1%

Image of Boise as a fall tourism destination (Business and pleasure travelers surveyed in Region 3) [Top Of Page] 

 

Image	Examples	% of Resident & Non-resident Travelers	% of Idaho Residents	% of Non-residents
Poor Roads	Bad roads, poor conditions, Highway 95	<1%	1%	0%
Good Roads	Good to travel on, good conditions	1%	0%	2%
Outdoor Recreation	Camping, hunting, skiing, fishing, etc.	1%	3%	0%
Natural Features	Mountains, lakes, rivers, deserts, landforms	1%	2%	0%
Comparisons within State	Compare within the state, i.e. north/south, different cities/towns	1%	<1%	1%
Positive Attributes	Great, wonderful, awesome, beautiful	19%	30%	14%
Population/Tourist	Too many people, too many tourists, too much traffic	5%	10%	3%
Natural Attributes/Native to Idaho	Climate, sagebrush, fires, bare, desolate, potato fields, boring, flat	<1%	1%	0%
Live Comments	Lived her for number of years, all our family is here	3%	10%	0%
Negative Comments	Hate it, bad, no good, awful	22%	7%	12%
Variety/Opportunities	Diverse, variety, opportunity, growing, expanding	1%	3%	2%
Neutral Comments	Average, alright, don’t know, haven’t been there	25%	67%	53%
Loyalty	Best ever, better than any other place	<1%	<1%	<1%
A Lot to See/Do	A lot to see, lots of things to do, activities	3%	1%	5%
People who love Idaho and don’t want tourists here	Keep tourists out of Idaho, Don’t advertise so people will stay out	<1%	<1%	<1%