|
 | Region Specific Questions
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Familiarity with the region by resident
and nonresident business and pleasure travelers - All Seasons [Top
Of Page]
Onsite
Interview; Question 24
Familiarity with
the region by travel pattern of resident and nonresident business and
pleasure travelers - All Seasons
[Top Of Page]
Onsite
Interview; Question 24
Activities
of travelers during the previous season [Top Of Page] Onsite
Interview; Question 21
All travelers participating in the 1999-2000 Motor Vehicle Travel Study
were asked the following question during the onsite interview:
Have you visited any other areas of Idaho during the
last season?
If travelers said yes, the interviewer recorded the
activities for each region visited. The question was asked open ended. Responses were
then grouped into categories as shown in the tables below. Results
are summarized for all travelers.
|
|
Activities
|
Examples
|
Percent
|
|
General leisure
|
Relaxing, enjoying,
having fun, get away, escape, visiting
|
31%
|
|
VFR
|
Visiting family,
friends, reunion, wedding, funeral, graduation
|
20%
|
|
Shopping
|
Buying gifts, souvenirs,
retail stores, auctions, buying cars
|
16%
|
|
Hunting & fishing
|
Elk, deer, bird hunting,
salmon fishing, fly fishing
|
14%
|
|
Land-based outdoor
recreation
|
ATV riding, mountain
biking, motor biking, hiking, riding horses, camping, golfing
|
9%
|
|
Organized sport events
|
Participant and
spectator
|
4%
|
|
Driving for pleasure
|
Going for a drive,
sightseeing, exploring, to access outdoor recreation
|
3%
|
|
Water-based outdoor
recreation
|
Boating, rafting, water
skiing, tubing, swimming
|
2%
|
|
Learning and education
|
Workshops, interpretive
centers, workshops, car-based tours, self-guided tours
|
2%
|
|
Community-based
entertainment
|
Night life, dining,
dancing, bars
|
1%
|
|
Cultural Pursuits
|
Arts, crafts, museums,
historical sites, parades, concerts, county fair, car shows, rodeos
|
1%
|
|
Visiting tourism
destination
|
Natural attractions,
resorts, towns, protected areas
|
1%
|
|
|
|
Activities
|
Examples
|
Percent
|
|
General leisure
|
Relaxing, enjoying,
having fun, get away, escape, visiting
|
31%
|
|
VFR
|
Visiting family,
friends, reunion, wedding, funeral, graduation
|
18%
|
|
Shopping
|
Buying gifts, souvenirs,
retail stores, auctions, buying cars
|
16%
|
|
Land-based outdoor
recreation
|
ATV riding, mountain
biking, motor biking, hiking, riding horses, camping, golfing
|
13%
|
|
Hunting & fishing
|
Elk, deer, bird hunting,
salmon fishing, fly fishing
|
9%
|
|
Driving for pleasure
|
Going for a drive,
sightseeing, exploring, to access outdoor recreation
|
7%
|
|
Organized sport events
|
Participant and
spectator
|
5%
|
|
Community-based
entertainment
|
Night life, dining,
dancing, bars
|
1%
|
|
Community-based
recreation
|
Visiting community
parks, playgrounds, rollerblading, kids camps, church camps, boy
scouts
|
1%
|
|
Cultural Pursuits
|
Arts, crafts, museums,
historical sites, parades, concerts, county fair, car shows, rodeos
|
1%
|
|
Water-based outdoor
recreation
|
Boating, rafting, water
skiing, tubing, swimming
|
1%
|
|
Learning and education
|
Workshops, interpretive
centers, workshops, car-based tours, self-guided tours
|
1%
|
|
|
|
Activities
|
Examples
|
Percent
|
|
Shopping
|
Buying gifts, souvenirs,
retail stores, auctions, buying cars
|
32%
|
|
General leisure
|
Relaxing, enjoying,
having fun, get away, escape, visiting
|
16%
|
|
VFR
|
Visiting family,
friends, reunion, wedding, funeral, graduation
|
16%
|
|
Land-based outdoor
recreation
|
ATV riding, mountain
biking, motor biking, hiking, riding horses, camping, golfing
|
15%
|
|
Cultural Pursuits
|
Arts, crafts, museums,
historical sites, parades, concerts, county fair, car shows, rodeos
|
7%
|
|
Hunting & fishing
|
Elk, deer, bird hunting,
salmon fishing, fly fishing
|
6%
|
|
Organized sport events
|
Participant and
spectator
|
3%
|
|
Driving for pleasure
|
Going for a drive,
sightseeing, exploring, to access outdoor recreation
|
3%
|
|
Snow-based outdoor
recreation
|
Skiing, snowboarding,
snowmobiling, snow shoeing, sledding
|
2%
|
|
Community-based
entertainment
|
Night life, dining,
dancing, bars
|
1%
|
|
Visiting tourism
destination
|
Natural attractions,
resorts, towns, protected areas
|
1%
|
|
Learning and education
|
Workshops, interpretive
centers, workshops, car-based tours, self-guided tours
|
1%
|
|
|
|
Activities
|
Examples
|
Percent
|
|
Shopping
|
Buying gifts, souvenirs,
retail stores, auctions, buying cars
|
34%
|
|
General leisure
|
Relaxing, enjoying,
having fun, get away, escape, visiting
|
25%
|
|
VFR
|
Visiting family,
friends, reunion, wedding, funeral, graduation
|
15%
|
|
Land-based outdoor
recreation
|
ATV riding, mountain
biking, motor biking, hiking, riding horses, camping, golfing
|
7%
|
|
Snow-based outdoor
recreation
|
Skiing, snowboarding,
snowmobiling, snow shoeing, sledding
|
5%
|
|
Organized sport events
|
Participant and
spectator
|
4%
|
|
Cultural Pursuits
|
Arts, crafts, museums,
historical sites, parades, concerts, county fair, car shows, rodeos
|
3%
|
|
Hunting & fishing
|
Elk, deer, bird hunting,
salmon fishing, fly fishing
|
3%
|
|
Driving for pleasure
|
Going for a drive,
sightseeing, exploring, to access outdoor recreation
|
2%
|
|
Second home
|
Going to second home,
open up/close down cabin, condo, timeshare
|
2%
|
|
Community-based
entertainment
|
Night life, dining,
dancing, bars
|
1%
|
|
Community-based
recreation
|
Visiting community
parks, playgrounds, rollerblading, kids camps, church camps, boy
scouts
|
1%
|
|
Water-based outdoor
recreation
|
Boating, rafting, water
skiing, tubing, swimming
|
1%
|
|
Learning and education
|
Workshops, interpretive
centers, workshops, car-based tours, self-guided tours
|
1%
|
Percent of travelers who have seen the
Ride The Great Rift logo
[Top Of Page]
The first bar graph below shows the percent of travelers
within each type of travel pattern who have seen the Ride the Great Rift
logo (e.g., Of all the non-resident pass through travelers, 8% have seen
the Rifty logo and the remaining 92% have not seen the logo). The
second bar graph shows the travel pattern distribution of motorists who have seen the Rifty
logo (the distribution across travel patterns). Of all the travelers
who saw the Rifty logo, most were residents traveling within region (32%)
followed by non-resident pass through travelers (24%).
Locations where the Rifty logo was seen
[Top Of Page]
|
Locations
where the Rifty logo was seen
|
Definition
|
Percent
|
|
Locations
in Idaho
|
City,
town, place, rest area
|
32%
|
|
Don’t
Know
|
Don’t
know, don’t remember
|
23%
|
|
Mass
media
|
Internet,
newspaper, movies, coupons, books, brochures
|
20%
|
|
Billboard
or sign in Idaho
|
Billboards,
signs, information kiosks
|
12%
|
|
Local
Business
|
Restaurant,
diner, garden center, chamber of commerce, service center
|
8%
|
|
Location
outside Idaho
|
City,
town, place, rest area
|
3%
|
|
On
another vehicle
|
Vehicles,
trailers, bikes etc.
|
3%
|
|
Commercial
lodging service
|
Hotel
/ motel, campground, RV park
|
1%
|
Meaning of the Rifty logo to travelers who saw it
[Top Of Page]
|
Meaning of the Rifty
logo
|
Definition
|
Percent
|
|
No meaning
|
Don’t know, not sure,
nothing, couldn’t figure it out
|
29%
|
|
Outdoor recreation
activity
|
Biking, fishing,
hunting, rafting
|
17%
|
|
General leisure
|
Relaxing, having fun
|
14%
|
|
A geological feature
|
Snake River, lava,
canyons
|
12%
|
|
Variety of things to do
in area
|
Can do lots of different
things,
|
10%
|
|
General positive meaning
|
Good stuff, having fun
|
6%
|
|
Cultural pursuits
|
Historical information,
Native American
|
5%
|
|
Tourism related
|
Promotions, Idaho
passport
|
4%
|
|
|
