|
 | Region Specific Questions
|
Familiarity with the region by resident
and nonresident business and pleasure travelers - All Seasons [Top
Of Page]
Onsite
Interview; Question 24
Familiarity with
the region by travel pattern of resident and nonresident business and
pleasure travelers - All Seasons
[Top Of Page]
Onsite
Interview; Question 24
Activities
of travelers during the previous season [Top Of Page] Onsite
Interview; Question 21
All travelers participating in the 1999-2000 Motor Vehicle Travel Study
were asked the following question during the onsite interview:
Have you visited any other areas of Idaho during the
last season?
If travelers said yes, the interviewer recorded the
activities for each region visited. The question was asked open ended. Responses were
then grouped into categories as shown in the tables below. Results
are summarized for all travelers.
|
|
|
Activities
|
Examples
|
Percent
|
|
Land-based outdoor
recreation
|
ATV riding, mountain
biking, motor biking, hiking, riding horses, camping, golfing
|
33%
|
|
Driving for pleasure
|
Going for a drive,
sightseeing, exploring, to access outdoor recreation
|
19%
|
|
General leisure
|
Relaxing, enjoying,
having fun, get away, escape, visiting
|
19%
|
|
Hunting & fishing
|
Elk, deer, bird hunting,
salmon fishing, fly fishing
|
15%
|
|
VFR
|
Visiting family,
friends, reunion, wedding, funeral, graduation
|
7%
|
|
Organized sport events
|
Participant and
spectator
|
2%
|
|
Water-based outdoor
recreation
|
Boating, rafting, water
skiing, tubing, swimming
|
2%
|
|
Cultural Pursuits
|
Arts, crafts, museums,
historical sites, parades, concerts, county fair, car shows, rodeos
|
1%
|
|
Snow-based outdoor
recreation
|
Skiing, snowboarding,
snowmobiling, snow shoeing, sledding
|
1%
|
|
Visiting tourism
destination
|
Natural attractions,
resorts, towns, protected areas
|
1%
|
|
Shopping
|
Buying gifts, souvenirs,
retail stores, auctions, buying cars
|
1%
|
|
Second home use
|
Going to second home,
open up/close down cabin, condo, timeshare
|
1%
|
|
|
|
Activities
|
Examples
|
Percent
|
|
Hunting & fishing
|
Elk, deer, bird hunting,
salmon fishing, fly fishing
|
23%
|
|
Land-based outdoor
recreation
|
ATV riding, mountain
biking, motor biking, hiking, riding horses, camping, golfing
|
23%
|
|
General leisure
|
Relaxing, enjoying,
having fun, get away, escape, visiting
|
22%
|
|
Driving for pleasure
|
Going for a drive,
sightseeing, exploring, to access outdoor recreation
|
13%
|
|
VFR
|
Visiting family,
friends, reunion, wedding, funeral, graduation
|
12%
|
|
Organized sport events
|
Participant and
spectator
|
2%
|
|
Water-based outdoor
recreation
|
Boating, rafting, water
skiing, tubing, swimming
|
2%
|
|
Shopping
|
Buying gifts, souvenirs,
retail stores, auctions, buying cars
|
2%
|
|
Second home use
|
Going to second home,
open up/close down cabin, condo, timeshare
|
2%
|
|
Community-based
entertainment
|
Night life, dining,
dancing, bars
|
1%
|
|
Cultural Pursuits
|
Arts, crafts, museums,
historical sites, parades, concerts, county fair, car shows, rodeos
|
1%
|
|
Visiting tourism
destination
|
Natural attractions,
resorts, towns, protected areas
|
1%
|
|
|
|
Activities
|
Examples
|
Percent
|
|
Hunting & fishing
|
Elk, deer, bird hunting,
salmon fishing, fly fishing
|
26%
|
|
General leisure
|
Relaxing, enjoying,
having fun, get away, escape, visiting
|
20%
|
|
VFR
|
Visiting family,
friends, reunion, wedding, funeral, graduation
|
16%
|
|
Land-based outdoor
recreation
|
ATV riding, mountain
biking, motor biking, hiking, riding horses, camping, golfing
|
15%
|
|
Driving for pleasure
|
Going for a drive,
sightseeing, exploring, to access outdoor recreation
|
12%
|
|
Community-based
recreation
|
Visiting community
parks, playgrounds, rollerblading, kids camps, church camps, boy
scouts
|
8%
|
|
Snow-based outdoor
recreation
|
Skiing, snowboarding,
snowmobiling, snow shoeing, sledding
|
5%
|
|
Water-based outdoor
recreation
|
Boating, rafting, water
skiing, tubing, swimming
|
5%
|
|
Organized sport events
|
Participant and
spectator
|
3%
|
|
Shopping
|
Buying gifts, souvenirs,
retail stores, auctions, buying cars
|
3%
|
|
Cultural Pursuits
|
Arts, crafts, museums,
historical sites, parades, concerts, county fair, car shows, rodeos
|
2%
|
|
Visiting tourism
destination
|
Natural attractions,
resorts, towns, protected areas
|
2%
|
|
Community-based
entertainment
|
Night life, dining,
dancing, bars
|
1%
|
|
Learning and education
|
Workshops, interpretive
centers, workshops, car-based tours, self-guided tours
|
1%
|
|
Second home use
|
Going to second home,
open up/close down cabin, condo, timeshare
|
1%
|
|
|
|
Activities
|
Examples
|
Percent
|
|
Snow-based outdoor
recreation
|
Skiing, snowboarding,
snowmobiling, snow shoeing, sledding
|
25%
|
|
General leisure
|
Relaxing, enjoying,
having fun, get away, escape, visiting
|
20%
|
|
Hunting & fishing
|
Elk, deer, bird hunting,
salmon fishing, fly fishing
|
17%
|
|
VFR
|
Visiting family,
friends, reunion, wedding, funeral, graduation
|
16%
|
|
Driving for pleasure
|
Going for a drive,
sightseeing, exploring, to access outdoor recreation
|
8%
|
|
Land-based outdoor
recreation
|
ATV riding, mountain
biking, motor biking, hiking, riding horses, camping, golfing
|
4%
|
|
Visiting tourism
destination
|
Natural attractions,
resorts, towns, protected areas
|
3%
|
|
Shopping
|
Buying gifts, souvenirs,
retail stores, auctions, buying cars
|
3%
|
|
Organized sport events
|
Participant and
spectator
|
2%
|
|
Cultural Pursuits
|
Arts, crafts, museums,
historical sites, parades, concerts, county fair, car shows, rodeos
|
2%
|
|
Community-based
entertainment
|
Night life, dining,
dancing, bars
|
1%
|
|
Community-based
recreation
|
Visiting community
parks, playgrounds, rollerblading, kids camps, church camps, boy
scouts
|
1%
|
|
Second home use
|
Going to second home,
open up/close down cabin, condo, timeshare
|
1%
|
Image of Sun
Valley/Ketchum as a summer tourism destination (Business and pleasure
travelers surveyed in Region 7) [Top Of Page]
|
Image
|
Examples |
%
of Resident & Non-resident Travelers
|
%
of Idaho Residents
|
%
of Non-residents
|
|
Outdoor Recreation
|
Camping, hunting, skiing, fishing, etc.
|
2%
|
0%
|
4%
|
|
Natural Features
|
Mountains, lakes, rivers, deserts, landforms
|
<1%
|
1%
|
<1%
|
|
Comparisons/State
|
Comparisons with other states
|
<1%
|
1%
|
0%
|
|
Comparisons within State
|
Compare within the state, i.e. north/south, different
cities/towns
|
1%
|
1%
|
<1%
|
|
Positive Attributes
|
Great, wonderful, awesome, beautiful
|
43%
|
40%
|
46%
|
|
Scenery
|
Scenic comments
|
1%
|
1%
|
1%
|
|
Population/Tourist
|
Too many people, too many tourists, too much traffic
|
20%
|
23%
|
16%
|
|
Natural Attributes/Native to Idaho
|
Climate, sagebrush, fires, bare, desolate, potato fields,
boring, flat
|
1%
|
1%
|
1%
|
|
Live Comments
|
Lived her for number of years, all our family is here
|
<1%
|
0%
|
1%
|
|
Negative Comments
|
Hate it, bad, no good, awful
|
11%
|
15%
|
8%
|
|
Neutral Comments
|
Average, alright, don’t know, haven’t been there
|
20%
|
10%
|
27%
|
|
Loyalty
|
Best ever, better than any other place
|
1%
|
1%
|
1%
|
|
A Lot to See/Do
|
A lot to see, lots of things to do, activities
|
<1%
|
0%
|
1%
|
|
Too Expensive
|
Too expensive, can’t afford to go there
|
8%
|
14%
|
3%
|
|
People who love Idaho and don’t want tourists here
|
Keep tourists out of Idaho, Don’t advertise so people
will stay out
|
1%
|
2%
|
0%
|
Travelers with Sun Valley area as their
destination: How did you find out about Sun Valley? [Top Of Page]
|
How did you find out
about Sun Valley?
|
Definition
|
Winter
|
Spring
|
Summer
|
|
Always have known
|
Have always known,
don’t remember, don’t know
|
14%
|
2%
|
4%
|
|
Friends and family
|
|
|
|
|
|
Living in the area
|
Born in area, live here,
grew up here, go to school
|
25%
|
19%
|
20%
|
|
Previous visits
|
Driving through on other
trips
|
10%
|
7%
|
20%
|
|
Work related
|
|
|
|
|
|
Mass media
|
Internet, newspaper,
movies, coupons, books, brochures
|
10%
|
7%
|
3%
|
|
Recreation in the area
|
Hunting, skiing,
weddings, family vacations, natural features (lake, mountains)
|
5%
|
3%
|
5%
|
Travelers with Sun Valley area as their
destination: What made you decide to visit Sun Valley? [Top Of Page]
|
What made you decide
to visit Sun Valley?
|
Definition
|
Winter
|
Spring
|
Summer
|
|
Shopping
|
To go shopping
|
0% |
6% |
0% |
|
Business meeting /
conference
|
To attend a conference
for work
|
2% |
13% |
23% |
|
Nothing, just driving
through
|
Always go, born in area,
just driving through
|
10% |
15% |
5% |
|
Visiting friends and
relatives
|
Weddings, funerals, see
friends
|
27% |
28% |
30% |
|
Convenience
|
Close by, nearest town,
biggest town in area
|
10% |
0% |
5% |
|
To recreate
|
To have fun, pursue
hobbies, play
|
15% |
15% |
25% |
|
To live here
|
Have second home, own
property, condo, check on property, to go to school
|
6% |
19% |
5% |
|
Nearby Natural features
|
nearby lakes, ski
resorts, wildlife, like it, beauty
|
19% |
0% |
7% |
|
Curiosity
|
Never visited before,
first time to the area, see it, see something new
|
6% |
4% |
0% |
|
Previous visits
|
|
6% |
0% |
2% |
|
|
