 | Destinations
 | Regions of destination by nonresident business and pleasure
travelers |
|
| Trip Characteristics
| Travel pattern of motorists by region in which they were surveyed |
| Travel pattern of motorists by destination travel region |
| Activities - outdoor recreation, sporting events, cultural, etc. |
|
| Traveler Characteristics
| Income |
| Residency |
| Internet access |
|
| Travel Party Attributes
| Party size |
| Party make-up -adults, children |
| Type of vehicle |
| Rented or owned vehicle |
|
| Trip Planning
| Travel arrangements |
| Type of travel planning |
| Desired ways to get future travel information |
| How long they planned for their trip |
| Sources of information |
|
| Images of Idaho
| Image of state as a place to travel |
| Image of the region where stopped as a place to travel |
| Image of Boise |
| Image of Sun Valley |
| Image of Coeur d'Alene |
|
| Desired Experiences
| Explorers (learn and discover) |
| Outdoor recreation based adventurers |
| Risk takers & impressers |
| Personal growth and reflection |
| Family oriented |
| Memory seekers |
| Urban escapist |
|
