 | Trip Characteristics (business and pleasure travelers)
 | Travel pattern of motorists by region in which they were surveyed
|
 | Travel pattern of motorists by destination travel region
|
 | Activities - outdoor recreation, sporting events, cultural, etc.
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Travel pattern of
motorists by region in which they were surveyed - Year Round (Seasons Combined)
[Top
Of Page]
Onsite Interview; Question
2
The table below shows the proportion of travel patterns within a
region. For example, out of all the different types of travelers
surveyed in region 7, the highest proportion surveyed consisted of
Resident Inter-Region travelers (36%) - residents traveling between
regions.
Proportion of motorists
surveyed within a travel region across travel patterns
(n = 9320) |
| Survey
Region Name |
%
Of Travel Pattern Within Survey Region |
| Resident
Within Region |
Resident
Inter-Region |
Non-resident
Visit |
Non-resident
Pass Through |
Resident
Pass Through |
Total |
| North (1) |
11% |
2% |
23% |
57% |
7% |
100% |
| North Central (2) |
32% |
25% |
23% |
11% |
9% |
100% |
| Southwestern (3) |
18% |
17% |
22% |
34% |
10% |
100% |
| South Central (4) |
16% |
19% |
16% |
22% |
26% |
100% |
| Southeastern (5) |
7% |
15% |
22% |
40% |
16% |
100% |
| Eastern (6) |
18% |
11% |
23% |
35% |
13% |
100% |
| Central (7) |
22% |
36% |
27% |
11% |
5% |
100% |
| Percents are calculated across rows (from left to right)
for each survey region. This shows the proportion of motorists
surveyed within a travel region across travel patterns. |
Of all business and pleasure Resident Inter-Region travelers (motorists
traveling between regions), the largest proportion (31%) were surveyed in
Southeastern Region 5, while the smallest proportion of these kind of
travelers were surveyed in Region 6.
For business and pleasure Non-resident Pass Through travelers, the
greatest proportion were surveyed in Region 1. This means that out
of all the regions for this category, Region 1 has the largest proportion
of travelers who are passing through the area. At least some of
these pass through travelers represent a potential market. Others
are on their way to more attractive destinations outside of Idaho like
Yellowstone NP, Glacier NP, and larger cities (Seattle, Spokane, Salt Lake
City, Missoula, etc.).
Proportion of motorists
within each travel
pattern across travel region in which they were surveyed
(n = 9320) |
| Survey
Region Name |
%
Of Travel Pattern Across Survey Region |
| Resident
Within Region |
Resident
Inter-Region |
Non-resident
Visit |
Non-resident
Pass Through |
Resident
Pass Through |
| North (1) |
21% |
5% |
28% |
40% |
17% |
| North Central (2) |
14% |
10% |
6% |
2% |
5% |
| Southwestern (3) |
30% |
29% |
23% |
20% |
19% |
| South Central (4) |
7% |
9% |
5% |
4% |
14% |
| Southeastern (5) |
14% |
31% |
28% |
30% |
38% |
| Eastern (6) |
6% |
4% |
5% |
4% |
5% |
| Central (7) |
8% |
14% |
7% |
1% |
2% |
| Total |
100% |
100% |
100% |
100% |
100% |
| Percents are calculated within columns (from top to bottom)
for each survey region. This shows the proportion of each
travel pattern across travel regions in which motorists were
surveyed. |
Travel pattern of
motorists by destination travel region - Winter
[Top
Of Page]
Onsite Interview; Question
2
The table below shows the proportion of motorists going to a
destination travel region based on their travel patterns. For example, out of all the different types of travelers
going to Regions 1, 5, 6, and 7, the highest proportion going there were
Non-resident Visit (non-residents traveling with Idaho as their
destination). Out of all the travelers going to Region 4, 48% were
Resident Inter-Region travelers (Idaho residents living outside of region
4).

Of all business and pleasure Non-resident Visit travelers (motorists
residing outside of Idaho who have a particular travel region as their
destination), the largest proportion (29%) were traveling to Region 1, while the smallest proportion of these kinds of
travelers (5%) were going to Region 4.

Activities
of business and pleasure travelers with Idaho as their destination -
Combined Seasons [Top
Of Page]
Onsite Interview; Question 3
The table below shows the proportion of activities
reported by business and pleasure travelers recreating in particular
travel regions in Idaho. In Region 7, for example, out of all the
travelers going to the region most were participating in outdoor
recreation (43%) followed by general leisure (19%) and visiting friends
and relatives (17%). The fewest people traveled to Region 7 for
shopping, learning and education, or going to a second home (1% or
less). In comparison to Region 7, the greatest proportion of
travelers going to Region 4 were visiting friends and relatives
(54%). Most travelers go to Region 7 for outdoor recreation while
most travelers go to Region 4 to visit friends and relatives.
| Regional Comparison:
Activities of business an pleasure travelers with Idaho as their
destination (n = 3535) |
| Activity |
%
Within Destination Travel Region |
| Region 1 |
Region 2 |
Region 3 |
Region 4 |
Region 5 |
Region 6 |
Region 7 |
| Organized sports events |
1% |
4% |
3% |
4% |
3% |
6% |
1% |
| Outdoor recreation activity |
15% |
28% |
21% |
17% |
15% |
20% |
43% |
| Community-based entertainment |
2% |
3% |
2% |
1% |
4% |
1% |
3% |
| Community-based recreation |
6% |
2% |
1% |
4% |
5% |
2% |
3% |
| Cultural pursuits |
1% |
1% |
4% |
<1% |
3% |
1% |
2% |
| Driving for pleasure to access outdoor recreation |
9% |
8% |
9% |
8% |
9% |
8% |
9% |
| Learning & education |
2% |
<1% |
3% |
<1% |
<1% |
1% |
<1% |
| General leisure |
17% |
9% |
10% |
8% |
10% |
13% |
19% |
| Shopping |
12% |
6% |
6% |
3% |
2% |
3% |
1% |
| Second home |
2% |
2% |
3% |
1% |
1% |
3% |
1% |
| Visiting friends & relatives |
33% |
37% |
40% |
54% |
48% |
43% |
17% |
| Total |
101% |
102% |
105% |
104% |
105% |
107% |
106% |
| Percents are calculated down columns (from top to bottom)
for each travel region destination. This shows the
distribution of activities engaged in by motorists going to a
particular region in Idaho.
Percents may not equal 100 because respondents
could have participated in more than one activity. |

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